To supply tires for the market both locally and internationally, considering a competitive price and excellent quality products.


Clarity, Honesty, Congruence as a principal considering the management of the resources, and the relationship with our clients and suppliers.

Integral respect for the person as the most important asset of the company, based on reciprocity to understand and serve our collaborators including everyone related with the company.

Comprehensive respect for the individual as an expression of the individuality commitment, teamwork and a medium to serve our customers creating value for them.

Professional Collaboration as a competent leadership characteristic and communication standard for group integration, the control within our processes, the attention to our commitments and the diligence on our decision-making process.

Innovation as a result of our creativity and the commitment towards solution implementation and a strategy for differentiation.

Carlos Haua Nader – Board member